Last updated: March 2026

This privacy policy explains how Sole Trader Guide (soletraderguide.co.uk) collects, uses, and protects your personal information in compliance with the UK GDPR and Data Protection Act 2018.

What data we collect

Email address: If you subscribe to our newsletter or download the free MTD checklist, we collect your email address. We use this to send the requested resource and our occasional UK Sole Trader Digest newsletter.

Analytics data: We use Google Analytics to understand how visitors use the site. This collects anonymised data including pages visited, time on site, and general location (country/region level). No personally identifiable information is collected through analytics.

Contact form: If you use our contact form, we collect your name and email address to respond to your message. This data is not used for any other purpose.

How we use your data

• To send you the MTD checklist or other resources you’ve requested
• To send our newsletter (if you’ve opted in) — unsubscribe at any time
• To respond to contact form messages
• To understand site usage and improve our content

We do not

• Sell your data to third parties
• Share your email with advertisers
• Use your data for targeted advertising

Your rights

Under UK GDPR you have the right to access, correct, or delete your personal data. To exercise these rights or to unsubscribe from our newsletter, contact us.

Cookies

We use essential cookies for site functionality and Google Analytics cookies (with IP anonymisation enabled). You can control cookies through your browser settings.

Contact

Questions about this policy: use our contact form.